Ananya Rajora

Equitable Food Access for Older Adults

UX Research and Service Design
Academic Project, Cornell University

INTRO

This project explores barriers faced by older adults living in food deserts and examines food access through a service and systems design lens. Using mixed methods research, the work translates qualitative and quantitative insights into a service oriented solution that supports equitable access to fresh and nutritious food. 

01

Project Process

1. Problem Context

Older adults in food deserts face systemic challenges such as limited mobility, lack of nearby grocery options, and fragmented access to food services, making it difficult to maintain healthy eating habits.  

2. Research & Discovery

Conducted exploratory market and domain research alongside semi structured interviews and surveys with older adults and food access services to understand behaviors, needs, and service gaps.

3. Synthesis & Insights

Integrated qualitative and quantitative findings through affinity mapping and survey analysis to identify key barriers, user needs, and opportunities across the food access journey. 

4. Design Exploration

Insights informed iterative product, interface, and service concepts focused on improving accessibility, coordination, and user experience across digital and physical touchpoints.  

02

What I Did

As a UX Researcher and Designer on this project, I contributed to end to end research, synthesis, and service design. 

Conducted exploratory market and domain research

Led semi structured interviews and survey design with older adults

Collected and analyzed qualitative and quantitative data

Synthesized findings using affinity mapping and survey analysis

Designed product, interface, and service concepts

Ran 3 to 4 usability evaluation cycles using surveys and Wizard of Oz methods

Iterated solutions based on user feedback and validation

03

Design Outcome

The project proposed a service oriented digital and physical solution grounded in systems thinking and iterative validation.

Integrated service flow addressing food discovery, access, and delivery

Digital touchpoints to support coordination and usability

Physical service elements designed for accessibility

Research validated design decisions informed by older adult needs

04

Achievements

3 to 4

usability evaluation cycles

Multiple

service touchpoints designed

Mixed

qualitative and quantitative research

1

integrated service concept

05

Methods & Tools Used

06

Closer Look at the Final Concepts

ZOOM VIEW

PWS VIEW

SLP VIEW

Let’s work together

Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life. 

hello@ananyarajora.com