Ananya Rajora

Designing Community-Driven Food Access

UX Research and Service Design
Academic Project, Cornell University

This project explores barriers faced by older adults living in food deserts and examines food access through a service and systems design lens. Using mixed methods research, the work translates qualitative and quantitative insights into a service oriented solution that supports equitable access to fresh and nutritious food. 

01 Project Process

Methodological Approach

Problem Context

Defining the intersections of urban food deserts, age-related mobility decline, and the digital divide affecting older populations.

Research & Discovery

Employing a human-centered lens to observe grocery shopping behaviors and identify pain points in current delivery models.

Synthesis & Insights

Mapping participant journeys and identifying core themes of trust, security, and cognitive load in technology use.

Design Exploration

Iteratively prototyping multi-modal interfaces and service flow models that leverage community social capital.

02 What I Did

Core Contributions

UX Research & Ethnographic Field Studies

Led semi structured interviews and survey design with older adults

Collected and analyzed qualitative and quantitative data

Synthesized findings using affinity mapping and survey analysis

Designed product, interface, and service concepts

03 Design Outcome

Key Deliverables

Integrated Service Flow

A seamless end-to-end journey connecting older adults with neighborhood volunteers through a trust-centered verification system.

Research-Validated Decisions

Every design choice—from font size to the removal of complex logins—was rooted in feedback from 15 core participants.

Multi-Modal Order Entry

Allowing users to transition between voice-assisted ordering and a simplified visual tablet interface depending on comfort level.

Scalable Pilot Framework

A structured deployment plan for community centers to adopt and manage local delivery programs with minimal overhead.

04 Achievements

3 to 4

usability evaluation cycles

Multiple

service touchpoints designed

Mixed

qualitative and quantitative research

1

integrated service concept

05 Methods & Tools Used

06 Closer Look at the Final Concepts

ZOOM VIEW

Visualizing the Journey

From field notes to high-fidelity prototypes.

PWS VIEW

SLP VIEW